#ArtByAWoman
LIFEWTR
51% of today’s visual artists are women, yet their work represents less than 5% of permanent collections. This statistic is at the center of the LIFEWTR Series 2 campaign: #ArtByAWoman.
51% of today’s visual artists are women, yet their work represents less than 5% of permanent collections. This statistic is at the center of the LIFEWTR Series 2 campaign: #ArtByAWoman.
To mark the arrival of Series 2: “Women in Art”, we launched the #ArtByAWoman film that captures the dramatic “Open Gallery” moment that went beyond museum walls, bringing our own 60-foot wall into the open at Lincoln Center to illustrate the statistical disparity.
LIFEWTR then created more walls for women artists including high-profile outdoor ad space, on LIFEWTR.com, and LIFEWTR’s Instagram account with over 20k followers.
My Role: Senior Vice President, Managing Director
R/GA Credits:
Executive Creative Director: AJ Hassan
Creative Directors: Sue Kohm and Eric King
Creative Directors: Sue Kohm and Eric King
Production Team: Julie Benevides, Amanda LaBonar and Lyndsay Coleman
